Haŭto is a natural body care line that uses the power of plants to revitalize the skin and awaken its natural beauty.

The conceptual design of the visual identity included a logotype, icons, series of packaging and labels and business cards. The sign used in the brand icon is the symbolism of the plant growth process – seed, roots, tree, leaf, water drops.
It emphasizes the natural origin of cosmetics and their production in accordance with ecology.


  • Logo
  • Visual identification